Business
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Financing a Business: Owners’ Equity and Debt
Reporting Financial Condition: The Classified Balance Sheet The assets, liabilities and owners’ equity of a business are reported in its…
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Getting a Financial Report Ready for Prime Time
Reviewing Vital Connections Business managers and investors read financial reports because these reports provide information regarding how the business is…
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Financial Reporting by Private versus Public Businesses
Analyzing Financial Reports with Ratios Manila reports have lots of numbers in them. (Duh!) The significance of many of these…
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Make Better Profit Decisions
Understand That a Small Sales Volume Change Has a Big Effect on Profit Is that big push before year-end for…
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Understanding mobile marketing
Mobile – market size and rate of growth Over the past decade or so, mobile marketing has gone from being…
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Convincing your boss to invest in digital marketing
marketing Understanding your objectives As with any strategy, the first question is ‘what are we trying to achieve?’ You will…
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Your website – the hub of your digital marketing world
Before we get going on this chapter we need to agree something together – whether your website appears as a…
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Understanding social media
Join the conversation Do you listen to your customers… really listen to them? Do you take their opinions, ideas and…
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Understanding Digital Marketing
You want to go digital? In the beginning… Etched on a dusty curbstone amidst the ruins of the ancient Roman…
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The Hague and Hague Visby rules
Origin of the Hague Rules: the Harter Act The breadth and efficacy of the exceptions regularly used by ship-owners led…
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